Neuromarketing
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작성일 22-12-08 06:32본문
Download : Neuromarketing.pptx
Neuromarketing , Neuromarketing기타레포트 , Neuromarketing
Download : Neuromarketing.pptx( 91 )
Neuromarketing,기타,레포트
_SLIDE_1_
Neuromarketing
For survival, not a choice
_SLIDE_2_
Neuromarketing
1. Intro
2. Macro analysis
3. Micro analysis
4. Advantage of Neuromarketing
5. Case
6. Future of Neuromarketing
_SLIDE_3_
What is the Neuromarketing
Social relationship
- SNS marketing
Brand relationship
- Contents marketing
- You-tube
- smart phone appl
Emotional relationship
- Neuromarketing
SERI report 2012/03
Marketing
Trend
_SLIDE_4_
What is the Neuromarketing
Expressed
5%
Difficult to express
15%
Unconscious
80%
Traditional marketing research
Neuromarketing measure
How Customers Think Gerald Zaltman
_SLIDE_5_
What is the Neuromarketing
Neuromarketing is a new field of marketing that studies consumers` sensorimotor, cognitive, and affective response to marketing stimuli
to measure activity in specific regional spectra of the brain response
to learn why consumers make the decisions they do, and what part of the brain is telling them to do…(省略)
Neuromarketing
Neuromarketing
설명
순서
레포트/기타
다.